Pursuaders

In The Pursuaders, one of the tools used by companies in the market is guerrilla advertising. This type of advertising focuses on putting their ad everywhere so that one will see it multiple times. This is an attempt at trying to get people to remember their company because after seeing their ads multiple times in different places, they remember who you are. Guerrilla advertising is one way to advertise in all the clutter that is in the world of ads. Instead of using conventional areas of advertisement, these ads can be found where its least expected. But a question to be asked about this type of advertising is whether it works or not. When people see an ad in multiple places, does it actually make them remember the company. In The Pursuaders, an ad for Adidas was projected onto the side of a building in New York City. All it was was the logo for Adidas, but this was all they wanted for their ad. By displaying it, thousands of people who were walking by would see it. I think that this type of advertising works because when you see an ad over and over, you will begin to remember who that company is. Like the Adidas example, I have seen certain ads where they just show the name. I started to remember the name after seeing the same ad for them everywhere. It may be excessive for an ad, but I do think that guerrilla advertising works. We are all "cockroaches" and are constantly sprayed with commercials. The guerrilla advertising is just now type of ad that has been made to get past the clutter of ads so that we see them.