After going over the marketing project for the past couple of days and seeing different ways that ads market to people, I was interested in more of the ads that I've liked throughout my life. There was one particular ad that I liked, an ad by Nike. The ad had a lot of famous soccer players playing soccer, which is why I liked it so much. But after looking back at it again, I saw the different techniques and appeals that were used in the ad.
One part of the ad that was constantly given to us over and over was the idea of the individual. In soccer, being a man player doesn't carry your team to win. Its all about the team effort. But in this ad, everything was about the individual. Whenever someone had the ball, it had them doing there own skill to try and score. Or it would have them doing something fancy in the game instead of doing simple things. The camera would was pan to one player at all times with the ball and focus on them. This further supports how they wanted people to think of themselves over others.
The implicit message I got from the ad was that by using Nike, you will stand out from everyone else. The words they repeated in the ad were "Risk everything". These were meant to target the individual watching this and wants us to think that we are the ones who can make a difference. But in order to do so, we have to do everything ourselves. At the end of the ad, it shows a normal kid who takes the penalty kick away from Ronaldo, who is a very famous soccer player. He also happens to be very selfish when it comes to fame, so it made it all the more important that the kid took the ball from Ronaldo. He then went on to score and won the game for the team. Everyone celebrated and he was happy. Nike tries to tell us that by doing things yourself, you can make everything better. It could also be trying to show that when you will be liked if you risk everything and succeed, which was shown by everyone happy when they won the game.
Nike Ad
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